Image: © 2010 The First They were the first four and long time were considered the only ones in the TV landscape as were successful soap opera : "Good Times - Bad Times", "Unter Uns", "Forbidden Love" and "Marienhof. But now the magic incantation is finally broken: ARD announced last week, the Marienhof permanently. Suspected you have it for quite some time: in spring there were rumors for a possible end to the daily soap. The odds were in recent years has long since ceased satisfactory: 2007 off yet 11.2% of 14-49 year-old one, 2010, there were only 7.1%. In the last ten years the rates have almost halved: 2000, there are still 15.5%. The most successful result in the death of Marco Busch in February 1997 reached around four million viewers - numbers of which the MH-makers today can only dream.
Many relaunch attempts (virtually all scenes were torn down and rebuilt, new imagery, new lighting, new opening credits) were of no avail, MH was the vital mark of 10% market share in the boys no longer . reach
With signature campaigns and Facebook protest groups had fought the fans, the players had feared until the end. Use it has nothing. With MH first time a soap opera classic has stopped. According to media experts, the audience remains in soap operas only one time tuned in length. Only a small hard core remains in the long term Fanlager worked for more than six to seven years, almost no one pursues a Soap, which is usually designed for a target group of 14 to 20-year-old. Since there always will be a generational change.
Marienhof was first aired on 1/10/1992, at that time only twice a week. Only from the 02/01/1995, the series - a reformatted Daily - with the launch of the "Forbidden Love". 4053 with follow-up in May 2011 for Marienhof the last time "happens a lot." lose with the end 100 people their jobs.
also similar fate befell America: The world's longest running soap opera "As the World Turns" (in Germany as "young and passionate," known) in September 2010 after 54 years and 13'858 episodes sold due to lower rates. The soap opera fan community was shaken.
failed the Marienhof Why? MH stand - unlike GZSZ, EEZ or UU - under constant attack of the Sat.1 telenovela "Anna" and could ultimately not the difficult competitive situation more withstand. As a serious cut on surreptitious advertising scandal of 2005 when it became known that different companies their products illegally placed in the series and the production company for have paid. Among other things, the travel agency was the gallery of the Marienhof the words "let's get out" to read, which had courted the big airline TUI. Bavaria Managing Director Thilo Kleine then had to take his hat.
It turns out that not even solid cult brands are untouchable. Back leaves only three of the long-time soaps - who the next person to have to go? VL or UU? UU quote is technically for years only slightly on the channel's average, the expenditure was massively reduced (only 8 instead of 12 months of work, no outside shooting, no anniversary special, see also the entry about blogging Holger Franke exit) - is room down it no longer . In VL view the odds of even darker - not quite as bad as in MH. The nobility soap now get their big chance: With the end of MH should be increased to 45 minutes, and dramatically tell self-contained stories in the future, the VL-episodes of 25. early January 2011 there are drastic changes: Instead of the previous three strands will now be told on two levels. A "Voice over" out from the perspective of a character role in the theme of the episode. It seems to be an attempt to align it with the Daily afternoon telenovela track of success. Also sp art the money: it is much cheaper to shoot a single series for an hour as two half-hour series parallel. rumored to be rotated in the future half of the series on Mallorca. O b is an attempt to ProSieben-Flop Soap "Mallorca" to copy from the year 2000/2001? One can only tremble that the rather drastic changes in the viewing habits of the viewers do not meet with too much on the head ...
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